Conference papers

Keynote address

Internal and external information training implications

Clare Hart

President and chief executive officer
Factiva Princeton, USA

Powerpoint presentation

Online marketing planning becomes ubiquitous. With a technical infrastructure in place - whether it is using web-based intranet technology or an Enterprise Information Portal (EIP) - achieving results with a knowledge-sharing environment has more to do with changes in culture and the implementation methodology. Success requires an investment in internal promotion and training to ensure people use the systems. And when they do, the organisation can clearly see the return on its knowledge management investment through improved productivity and profitability.

Case Studies
With technology, implementation strategies and organizational intelligence as an introduction, Ms Hart will discuss the way knowledge management systems are changing the way we interact with colleagues and drive business forward. She will also demonstrate examples of successful Intranets currently in use - with specific emphasis of the role that information professionals play in these knowledge-sharing environments. She will also discuss how return on investment should be factored into knowledge management planning.

This talk will focus on key topics facing the information industry today and how organisations have successfully managed these trends.

Intra/extranet strategies:

Organisations around the world are investing heavily in intranet technologies with the clear goal of improving communication and sharing knowledge among employees - regardless of their physical location or job function.  Additionally, as a natural extension of the intranet, organisations are viewing extranets as a way to communicate with customers, partners and suppliers.  Successful development and deployment of intra/extranets is dependent on the right combination of technology, applications and content.  Equally important, is the demonstration of value to the potential users and managers of the intranets and extranets.

Value of knowledge management:

Value is realised when people use the services provided to share ideas with colleagues to more quickly drive business, manage projects or provide better service to customers and this happens when user applications from sales automation to competitive intelligence to online marketing planning become ubiquitous.  With a technical infrastructure in place - whether it is using web-based intranet technology or an Enterprise Information Portal (EIP) - achieving results with a knowledge-sharing environment has more to do with changes in culture and the implementation methodology.  Success requires an investment in internal promotion and training to ensure people use the systems.  And when they do, the organisation can clearly see the return on its knowledge management investment through improved productivity and profitability.